This was my favorite campaign to date, as I've been playing video games for years and felt a personal, passionate connection to the project.

My team, Pacific Six Agency, collaborated with creative directors at Microsoft to develop a unique approach for promoting Xbox Game Pass and attracting more subscribers. Our class was tasked with creating a brand book for Xbox Game Pass to pitch to the directors. Out of four classes, our group was selected as one of the top 4, and we ultimately won the competition. Our concepts were incorporated into the final campaign to promote Xbox Game Pass.

As the project manager and strategist, my main focus was driving maximum awareness to attract more subscribers to Xbox Game Pass. One of my favorite ideas, which we included in our pitch, was partnering with popular fast food chains like McDonald's and Taco Bell. With their massive global customer base, a collaboration with these brands would generate faster, wider exposure for Xbox Game Pass than traditional online promotions.

*Attached is the final brand book my group presented to the Microsoft team.

Finished product