Dr. Martens
Campaign Book
This campaign book challenged us to identify an underrepresented demographic and select a smaller brand—one that isn't a major player like Nike or Adidas—that hasn't yet targeted our chosen audience.
My job: media planner
Being young and familiar with social media trends, I leveraged my knowledge to determine the best platforms for displaying our Dr. Martens ads to maximize attention. I also helped allocate the advertising budget across these platforms to ensure the most effective reach.
Traditional Ads
Non-traditional Ad
